What Enid Blyton taught me about creativity
After a year of nightly reading, we are at the final Famous Five book - a creative rediscovery about the power of stories.
When agentic AI chooses, what’s left of the brand?
As AI begins to make purchasing decisions for us, the meaning of brand, trust and choice may be quietly dissolving.
Where creativity survives in big organisations
What allows creativity to survive inside large organisations, from authority and trust to internal studios and decision-making.
Why the best communications still start with empathy
Why “Hey Whipple, Squeeze This” still proves that empathy are the beating heart of great communications.
Gen X to GenAI: From analogue to AI
Gen X grew up through every major tech leap from cassettes to streaming, giving us instincts perfectly suited for the GenAI era.
When a company's culture doesn’t need to be explained
What good company culture feels like when it's lived versus promoted, and why the best cultures don't need explaining.
ChatGPT-4o vs GPT-5 for creative communications
Discover how ChatGPT-4o and GPT-5 differ in style and impact for communications and creative work.
The reason I built alotté
Why I write, experiment with photography and GenAI, and enjoy building the site itself.
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