GenAI will shift in-house comms & creative to a creative communications studio built around judgement and coherence.

A moment at the piano sparked the line that would become central to a Eurovision sponsorship.

GenAI is changing how much one person can do at work, here is my proof.

Great communication isn’t about adding more. It’s about clarity, focus and distilling ideas to what truly matters.

An essay On Running through ten marathons, from my first in New York to an accidental Boston qualification.

How GenAI can shape and speed up creative work without losing your voice.

Red dungarees, French fries, the Mr Wimpy costume and the early lessons in graft and resilience.

The first major crossroads of my career, choosing between a job in the UK or a new life in Paris.

Moving to Basel with a young family in 2019 and finding belonging, balance and community in Switzerland.

GenAI is reshaping creative work, but true creativity still relies on human taste, judgement and instinct.

From Loopy to The Logical Song, this is what it looks like when music becomes part of family life.

Most people still treat AI as a prompt machine instead of a studio assistant.

A look back at my Wellington School years and the lessons that shaped me long before I understood them.

A Jack Morton leader once told me it’s up to each of us to manage our own careers and stay open to new opportunities.