The GenAI-enabled in-house creative communications studio
GenAI will shift in-house comms & creative to a creative communications studio built around judgement and coherence.
DNA to Do-Re-Mi - How to write a Eurovision tagline
A moment at the piano sparked the line that would become central to a Eurovision sponsorship.
Behind this site is a team you won’t find on LinkedIn
GenAI is changing how much one person can do at work, here is my proof.
How to simplify complex ideas without dumbing them down
Great communication isn’t about adding more. It’s about clarity, focus and distilling ideas to what truly matters.
On Running ten marathons
An essay On Running through ten marathons, from my first in New York to an accidental Boston qualification.
A practical way to use AI to bring your ideas to life
How GenAI can shape and speed up creative work without losing your voice.
My first job at sixteen isn’t on my CV
Red dungarees, French fries, the Mr Wimpy costume and the early lessons in graft and resilience.
When two job offers arrived at the same time
The first major crossroads of my career, choosing between a job in the UK or a new life in Paris.
On relocating to Switzerland, and it becoming home
Moving to Basel with a young family in 2019 and finding belonging, balance and community in Switzerland.
Will GenAI replace creativity? Why human instinct still matters
GenAI is reshaping creative work, but true creativity still relies on human taste, judgement and instinct.
On watching my kids fall in love with music too
From Loopy to The Logical Song, this is what it looks like when music becomes part of family life.
Stop prompting. Start directing.
Most people still treat AI as a prompt machine instead of a studio assistant.
Boarding school lessons I didn’t know I was learning
A look back at my Wellington School years and the lessons that shaped me long before I understood them.
Staying open, as advised
A Jack Morton leader once told me it’s up to each of us to manage our own careers and stay open to new opportunities.