The GenAI-enabled in-house creative communications studio
GenAI will shift in-house comms & creative to a creative communications studio built around judgement and coherence.
Agency or client side? I’ve tried them all
What agency and client-side roles each get right, get wrong, and rarely admit.
The creative career advice I didn’t expect to give
Some of the most fulfilling projects I’ve worked on were internal policies and recruiting strategies.
You don't need an art school degree to be a creative director
How a creative career can grow without formal art school training.
DNA to Do-Re-Mi - How to write a Eurovision tagline
A moment at the piano sparked the line that would become central to a Eurovision sponsorship.
How I built the alotté visual identity with help from GenAI
How I developed the alotté visual identity using GenAI tools like DALL-E and Gemini.
An experiment in AI-led experience design
A creative experiment using GenAI to develop a full visual concept for a fictional piano brand exhibit.
Confessions of a trade show addict
A look at how I stumbled into the global trade show world and fell in love with exhibition halls.
Behind this site is a team you won’t find on LinkedIn
GenAI is changing how much one person can do at work, here is my proof.
When the trade show booth burned on the way to Madrid
When a fire threatened to derail a major pharma launch, we rebuilt the entire booth in 48 hours.
How to simplify complex ideas without dumbing them down
Great communication isn’t about adding more. It’s about clarity, focus and distilling ideas to what truly matters.
What makes a good leader
A look at the real leadership lessons I’ve learnt from the best managers I’ve worked with.
When the Women's EUROs came to Basel
From the opening match to England’s win, a fans experience of the 2025 Women's EUROs in Basel.
A lifetime love of France, from childhood to now
A wander through my lifelong connection to France, from childhood rock pools to the pleasure of living close to the border.
On Running ten marathons
An essay On Running through ten marathons, from my first in New York to an accidental Boston qualification.
How one poem changed the way I see language
How Wilfred Owen’s Dulce et Decorum Est transformed my sense of the English language.
A practical way to use AI to bring your ideas to life
How GenAI can shape and speed up creative work without losing your voice.
My first job at sixteen isn’t on my CV
Red dungarees, French fries, the Mr Wimpy costume and the early lessons in graft and resilience.
How to run a sponsorship inside a large organisation
Executing a sponsorship campaign is complex. This outlines ten practical lessons for doing it right.
Why responsible GenAI use must become a core skill
GenAI brings immense creative power but also carries significant risks from copyright issues to data exposure.
Authenticity and AI: A communicator’s reality check
As GenAI floods feeds with “good-enough” content, real-world experiences become digital’s new proof.
On staying upright in a noisy world
An essay on balance, creativity and perspective in modern life while staying centred and accepting life as it comes.
When two job offers arrived at the same time
The first major crossroads of my career, choosing between a job in the UK or a new life in Paris.
Why experiences belong at the heart of your comms plan
In an age where content is instant and AI-generated, the most memorable brand moments are still the ones we feel.