On relocating to Switzerland, and it becoming home
Moving to Basel with a young family in 2019 and finding belonging, balance and community in Switzerland.
Will GenAI replace creativity? Why human instinct still matters
GenAI is reshaping creative work, but true creativity still relies on human taste, judgement and instinct.
Thank you, Chloe Kelly. This is what change looks like.
A Halloween costume, a Basel street and why role models still matter, especially when they score the winning goal.
On discovering Pink Floyd
From Cold War childhood to lockdown, how Pink Floyd’s poetry, protest and imagination shaped my love of storytelling.
The kind of adventure you can't have anymore - Interrail 1995
A month across Europe. No phones. No bookings. Just trains, tents, and three mates seeking adventure.
Your audience will only remember one thing, so make it count
Most content fails because brands try to say too much. This piece explains why one clear insight beats ten messages.
On watching my kids fall in love with music too
From Loopy to The Logical Song, this is what it looks like when music becomes part of family life.
Stop prompting. Start directing.
Most people still treat AI as a prompt machine instead of a studio assistant.
Forever Young in a nuclear age: The Cold War in songs
A look at how three iconic Eighties tracks captured the quiet dread of the Cold War.
Reimagining a 700-year-old Swiss castle with DALL-E
A family walk, a centuries-old Swiss ruin and an attempt to bring Neu-Falkenstein Castle back to life.
Raising bilingual kids: language, identity and creativity
A look at raising bilingual children. From charming mistranslations to research-backed benefits.
Finland to Germany: How I built my own gap year
A story of a Gap Year that stretched from Cheltenham to Finland, Germany and across Europe by rail.
When a concert ticket becomes a story
An essay on the wooden hallway frame that holds my old concert tickets and the nights behind them.
Free, Fire and Water
A reflection on Free’s Fire and Water, a seven–track masterclass in restraint and creative clarity.
On leaving the UK for a job in the US
What happens when the dream of the US meets reality and why no one there ever calls you an expat.
Highbury and Abbey Road - An Arsenal story
Thoughts on loving Arsenal through music, memory, Wenger, the Invincibles and now a new generation of supporters.
The cold pitch that shouldn’t have worked (but did)
In 2007, BlackBerry was flying high. One email, written with timing and audacity, turned into a flagship account.
The human side of networking
The human side of networking where curiosity and conversation matter more than strategy or LinkedIn numbers.
On speaking someone else’s language
A reflection on the strange thrill of speaking a foreign language and learning that connection matters more than fluency.
The Great SEO Experiment of 2025
A lighthearted experiment by weaving 2025’s top global search terms into one blog post to see what happens.
Counting Crows, August and Everything After
How a university recommendation and a chaotic Paris bar turned into a love for one of the great storytelling albums.
Podcasting isn't a media channel. It’s a relationship.
Podcast sponsorship is less about reach and more about trust, intimacy and belonging.
Too many photos, not enough memories
From 35 mm film to infinite iCloud storage, photography has never been easier or more forgettable.
And the winner Is…
A thoughtful critique of business awards, from 40 Under 40 lists to internal corporate ceremonies.