Summary
Served as Account Head for new integrated marketing accounts, including Texas Instruments, Siemens, Pfizer, Nickelodeon and ESPN, while leading New Business Development for the North American Exhibits and Tradeshows division.
Architected omnichannel brand strategies and drove commercial growth across high-stakes live environments, encompassing major trade shows, guerrilla marketing and flagship platforms such as the NFL, NASCAR and CES.
The Sharp End
Strategic Client Acquisition: Spearheaded a proactive, narrative-led approach to secure the flagship BlackBerry account; bypassing the traditional RFP process with a single, high-impact strategic pitch to transform a speculative lead into a multi-year, multi-million dollar global partnership.
Leveraged established professional networks to secure a major European account for Pfizer, demonstrating the ability to translate global relationships into commercial wins.
Large-Scale Production: Directed the creative and technical delivery of complex digital activations, managing multidisciplinary teams to ensure that the execution of massive, multi-city trade show architectures met the original creative ambition without compromise.
The Impact
Revenue & Growth: Secured $10M+ in new business, establishing a dominant footprint for the agency in the North American trade show sector and significantly expanding the commercial pipeline.
Industry Recognition: Led production teams to multiple industry accolades, including a broadcast Emmy for excellence in digital and experiential broadcast integration.
Operational Authority: Successfully translated complex corporate identities into high-performance physical and digital expressions, ensuring the brand narrative landed across every consumer touchpoint.
No brief. No RFP. Just an email.
In 2007, BlackBerry was flying high. One email, written with timing and audacity, turned into a flagship account.
