The Journal
From DNA to Do-Re-Mi | How to write a Eurovision tagline
How a simple musical conversation led me to writing the defining tagline for Novartis' Eurovision sponsorship in Basel.
Agency or client side?
What agency and client-side roles each get right, get wrong, and rarely admit.
On running ten marathons
An essay on running through ten marathons, from my first in New York to an accidental Boston qualification.
No brief. No RFP. Just an email.
In 2007, BlackBerry was flying high. One email, written with timing and audacity, turned into a flagship account.
