The Journal
I’d lived in four countries by the time I was ten. Since then, I’ve spent decades working across Europe and the United States, moving between agencies and global brands while experiencing the PC, web, social and AI revolutions reshape how we live, work and communicate.
Building a GenAI+ comms team
As output explodes, judgement becomes the scarce resource.
From DNA to Do-Re-Mi
How a musical conversation led to writing the Novartis' Eurovision tagline.
Becoming a Creative Director
Not all creative directors come from design school.
Gen X has been waiting for GenAI
The story behind alotté
How curiosity, side projects and a love of building things shaped my career.
Why sponsor the World Cup?
Why do brands like Visa and Coca-Cola spend millions sponsoring the World Cup?
The collapse of the creative gap
GenAI is collapsing the creative process from strategy to visualisation.
AI will take your comms job if…
On running ten marathons
From my first for charity in NYC to an accidental Boston qualifier.
What is Integrated Creative?
What “integrated creative” really means through a fictional fashion brand.
Creativity by committee
Why companies struggle with creativity and reward predictability over originality.
How luxury brands build desire
Agency or client side?
At Women’s EUROs in Basel
The return of listening
An exploration of integrated creative thinking through a fictional audio brand.
Relocating to Switzerland
Moving to Basel in 2019 and finding belonging and community in Switzerland.
My Desert Island Discs
You can't fake culture
The strongest cultures are built through leadership, not comms campaigns.
No brief. No RFP. Just an email.
In 2007, BlackBerry was flying high. How one email turned into a flagship account.
The exhibit that burned
A fire threatened to derail a major launch, the entire booth was rebuilt in 48 hours.
Relocating to the USA
The year I first worked abroad
Lessons from boarding school
A look back at my Wellington School years and the lessons that shaped me.
A Gen X Childhood with GenAI
Selected Work
Eurovision 2025
Novartis. Directing the sponsorship strategy and brand experience for Eurovision Song Contest 2025 in Basel.
Strategic Communications
Novartis. Bringing ethics, culture and leadership conversations to more than 100,000 employees worldwide.
Creative Transformation
Novartis. Building a modern in-house creative function spanning design, motion and storytelling.
Global Employer Brand
Bain & Company. Combining web design, digital strategy and experiential marketing to strengthen talent attraction.
Global Brand Experience
Jack Morton Worldwide. Creating memorable brand experiences for some of the world’s biggest organisations.
Integrated Marketing
New Balance. Bringing one of America’s most iconic endurance events to life through content and community.
Digital Health Platform
myGlu. Launching a patient-focused digital platform designed to connect, inform and empower.
Tradeshows & Events
Photosound. Integrated brand experiences at global pharma congresses and NASCAR for GSK, MSD and BMS.
Good ideas like company
