Martin Potter

I've spent more than twenty years working across global communications, creative direction and brand experience; navigating the realities of organisations including Novartis, Bain & Company and Jack Morton. That path has given me a perspective that bridges strategy and execution.

I understand the rigour required in leadership environments, but also the creative judgement needed to make ideas resonate with real people. I am most engaged when the stakes are high, the message is nuanced, and the experience needs to hold together seamlessly across multiple touchpoints.

My work has included leading functional communications during the largest restructuring in Novartis’ history, shaping the global brand experience for Eurovision 2025, and reimagining the digital recruiting ecosystem at Bain & Company, helping drive a 700% increase in engagement.

I tend to operate as both a strategic partner and a hands-on creative lead; equally comfortable refining executive messaging, shaping UX journeys, directing physical environments, or working through the rhythm of a campaign headline until it finally feels right.