Communications people see, feel and act on
I turn complex ideas into stories, campaigns and experiences that shape what happens next
Eurovision 2025
How a simple musical conversation led to the writing of the defining tagline for Novartis' Eurovision sponsorship in Basel.
Areas of focus
Experiences that move audiences
Turning strategy into live moments and campaigns people remember and act on.
Work that lands, not just looks good
Setting direction and staying close to delivery so ideas actually perform.
AI embedded into real communications work
Using GenAI to improve how teams think, create and deliver in practice.
Narratives that drive decisions
Translating strategy into clear, credible communications for all audiences.
About me
I’ve built a career shaping narratives, leading creative work and delivering live experiences at scale across Novartis, Bain & Company and Jack Morton Worldwide.
I make complex ideas land clearly, commercially and with impact, whether through global campaigns, partnerships or the moments where brands meet people directly.
I'm from the UK, lived and worked across Europe and the US. My home is now Basel, Switzerland.
I’m always interested in discussing roles, speaking opportunities and collaborations.
Selected work
Bain & Company / Careers platform
Reframing how Bain presents itself to talent, shifting from corporate messaging to a digital platform built on real voices and lived experience.
Novartis / Eurovision 2025 Sponsorship
Turning a global sponsorship into a culturally relevant brand platform, from narrative through to live experience.
Bain & Company / Employer brand storytelling
Conceiving and directing a global series of career films, shifting employer branding towards candid, documentary-style storytelling.
Novartis / Ethics, Risk & GenAI communications
Communicating ethics, risk and compliance at scale, including the rollout of responsible GenAI practices and behavioural guardrails.
Jack Morton / Experiential marketing
Experiential marketing at scale, delivering programmes for clients including ESPN, Texas Instruments and Siemens.
MyGlu / Digital platform launch
Shaping the positioning, voice and experience of a Type 1 diabetes platform, where trust and credibility had to be designed into every interaction.
New Balance Reach The Beach
Turning an endurance race series into a cohesive storytelling platform, combining participant journeys, digital content and event experience.
Photosound / Global tradeshows & events
Designing and delivering large-scale exhibition environments that translated complex science into physical experiences people could step into.
Jack Morton / Bringing in BlackBerry
Turning a speculative outreach into a multi-year client relationship, developing a point of view that converted one of the most sought-after brands into an active project.
Novartis / Global storytelling films
Leading creative direction for global film content, turning science into human stories that connect research, culture and patient impact. Sometimes narrator.
My career
Novartis
Communications & Brand Experience / Basel, Switzerland / 2019-2026
Global, in-house, high scrutiny, high stakes. Progressed through Director-level roles across brand experience and strategic communications, leading work from boardroom narratives to large-scale delivery, including a central role in the Eurovision Song Contest sponsorship.
Bain & Company
Creative Director, Global Brand Experience / Boston, USA / 2012-2019
Global consultancy, high standards, sharp thinking. Led omnichannel creative across recruiting and brand experience, redesigning Bain’s global careers platform and shaping how the firm showed up across live, digital and content environments.
myGlu / T1D Exchange
VP, Marketing and Communications / Boston, USA / 2011-2012
Early-stage health startup, small team, no room for fluff. Led marketing and communications through launch, building positioning, voice and credibility, then stepped away once the foundations were in place.
Jack Morton Worldwide
Director of Brand Partnerships / NYC & Boston, USA / 2005-2011
Large global agency, big stages, proper production. Led experiential programmes from pitch to delivery, shaping ideas, selling them in and delivering at scale for clients including BlackBerry, Siemens, ESPN and Nickelodeon.
Photosound Communications
Senior Account Director / Cambridge, UK & NYC, USA / 1998-2025
Boutique agency, sleeves rolled up, built on doing. Started in England and moved to US. Led and delivered large-scale pharma experiential programmes, including a two-year NASCAR activation, developing hands-on expertise in live environments, production and integrated campaigns.
Early career
Built from the ground up across the UK and Europe, with early and internship roles at Unipart, the John Radcliffe Hospital, the British Army, a Finnish guesthouse and across retail including Wimpy, C&A and Safeway, before moving into experiential and agency work.
Stories
Executing a sponsorship campaign is complex. This outlines ten practical lessons for doing it right.
An essay on running through ten marathons, from my first in New York to an accidental Boston qualification.
How Wilfred Owen’s Dulce et Decorum Est transformed my sense of the English language.
Moving to Basel with a young family in 2019 and finding belonging, balance and community in Switzerland.
What happens when the dream of the US meets reality and why no one there ever calls you an expat.
A look back at my Wellington School years and the lessons that shaped me long before I understood them.
What agency and client-side roles each get right, get wrong, and rarely admit.
How a creative career can grow without formal art school training.
I had coffee with a university student who wanted to break into marketing and creative communications work.
A story of a Gap Year that stretched from Cheltenham to Finland, Germany and across Europe by rail.