Hands-on Production & Migration: Led the transition to Episerver, driving creative direction, information architecture and page hierarchy directly within the CMS.

Personally produced and delivered high-fidelity assets, including graphic design and multimedia content, while conducting a comprehensive audit and consolidation of disparate social media channels to unify the digital brand landscape.

Experiential Overhaul: Challenged the "lecture" format of traditional recruiting in hotel ballrooms; replaced standard hotel presentations with high-energy venues like Fenway Park for HBS, Art Fine Art Museum for Wharton, and similar for top tier colleges in US and Europe.

Reduced narrative friction by cutting slide decks from 45 pages to 10, refocusing events on dialogue, tech, location experience and human connection.

Performance & Engagement: Delivered a 700% increase in digital engagement through UI/UX transformation and platform consolidation. Successfully captured and maintained high-intent traffic with a 40% Ivy League and MBA density, securing a sustainable pipeline of the world's most competitive talent.

Narrative Velocity: Produced a library of authentic video content and a Q&A series with the Recruiting EVP; the latter achieved over 1 million views, proving that clarity and straightforwardness resonate with high-calibre candidates more than polished corporate messaging.

Global Scalability: Architected a modular framework of templates and storytelling components that allowed local markets to maintain global brand integrity while staying relevant to local hiring needs. Shifted the firm’s perception from a functional recruiting process to a destination-led experience; now a benchmark for premium professional services.