alotté | Martin Potter
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alotté | Martin Potter
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The Journal

How to structure a GenAI-Augmented communications team
Martin Potter

Martin Potter

How to structure a GenAI-Augmented communications team

From AI-assisted workflows to new roles and operating models, this is a playbook for the studio of the future.

Visualising ideas with Dall-E
Martin Potter

Martin Potter

Visualising ideas with Dall-E

An exploration of how GenAI can be used to visualise ideas and stories early, helping shape creative thinking before design begins.

Using GenAI without losing your voice
Martin Potter

Martin Potter

Using GenAI without losing your voice

How GenAI can shape and speed up creative work without losing your voice.

Categories
All GenAI personal
alotté | Martin Potter Eurovision 2025: From DNA to Do-Re-Mi
Jan 30, 2026
alotté | Martin Potter On running ten marathons
Jan 26, 2026
alotté | Martin Potter How to structure a GenAI-Augmented communications team
Jan 23, 2026
alotté | Martin Potter Relocating to Switzerland
Jan 21, 2026
alotté | Martin Potter Agency or client side?
Jan 20, 2026
alotté | Martin Potter How luxury brands build desire over time
Jan 19, 2026

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Martin Potter is a senior brand experience and communications practitioner based in Basel. I provide the strategic sparring and tactical grit required to translate high-stakes boardroom narratives into human-centered execution that delivers a measurable result.

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