alotté | Martin Potter
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alotté | Martin Potter
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The Journal

On running ten marathons
Martin Potter

Martin Potter

On running ten marathons

An essay on running through ten marathons, from my first in New York to an accidental Boston qualification.

Relocating to Switzerland
Martin Potter

Martin Potter

Relocating to Switzerland

Moving to Basel with a young family in 2019 and finding belonging, balance and community in Switzerland.

Leaving the UK for a job in the US
Martin Potter

Martin Potter

Leaving the UK for a job in the US

What happens when the dream of the US meets reality and why no one there ever calls you an expat.

The year I first worked abroad
Martin Potter

Martin Potter

The year I first worked abroad

A story of a Gap Year that stretched from Cheltenham to Finland, Germany and across Europe by rail.

Lessons from boarding school
Martin Potter

Martin Potter

Lessons from boarding school

A look back at my Wellington School years and the lessons that shaped me long before I understood them.

Categories
All GenAI personal
alotté | Martin Potter Eurovision 2025: From DNA to Do-Re-Mi
Jan 30, 2026
alotté | Martin Potter On running ten marathons
Jan 26, 2026
alotté | Martin Potter How to structure a GenAI-Augmented communications team
Jan 23, 2026
alotté | Martin Potter Relocating to Switzerland
Jan 21, 2026
alotté | Martin Potter Agency or client side?
Jan 20, 2026
alotté | Martin Potter How luxury brands build desire over time
Jan 19, 2026

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Martin Potter is a senior brand experience and communications practitioner based in Basel. I provide the strategic sparring and tactical grit required to translate high-stakes boardroom narratives into human-centered execution that delivers a measurable result.

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