Eurovision 2025: From DNA to Do-Re-Mi
How a simple musical conversation led me to writing the defining tagline for Novartis' Eurovision sponsorship in Basel.
Martin Potter
Martin Potter is a British-born Global Communications & Brand Experience Director based in Basel, Switzerland. Through this portfolio site, he explores brand experience, communications, creative, GenAI, and the evolving world of modern communications.
On running ten marathons
An essay on running through ten marathons, from my first in New York to an accidental Boston qualification.
How to structure a GenAI-Augmented communications team
From AI-assisted workflows to new roles and operating models, this is a playbook for the studio of the future.
Relocating to Switzerland
Moving to Basel with a young family in 2019 and finding belonging, balance and community in Switzerland.
Agency or client side?
What agency and client-side roles each get right, get wrong, and rarely admit.
How luxury brands build desire over time
Why the strongest luxury brands don’t push for conversion, but allow desire, trust and inevitability to build quietly over time.
Visualising ideas with Dall-E
An exploration of how GenAI can be used to visualise ideas and stories early, helping shape creative thinking before design begins.
Using GenAI without losing your voice
How GenAI can shape and speed up creative work without losing your voice.
Leaving the UK for a job in the US
What happens when the dream of the US meets reality and why no one there ever calls you an expat.
No brief. No RFP. Just an email.
In 2007, BlackBerry was flying high. One email, written with timing and audacity, turned into a flagship account.
Running, community and building a brand from the inside
From runner to part-time Marketing Director and growing a race series through early influencer-style marketing.
The booth that burned on the road to Madrid
When a fire threatened to derail a major pharma launch, we rebuilt the entire booth in 48 hours.
The year I first worked abroad
A story of a Gap Year that stretched from Cheltenham to Finland, Germany and across Europe by rail.
Lessons from boarding school
A look back at my Wellington School years and the lessons that shaped me long before I understood them.
When the Women’s EUROs came to Basel
From the opening match to England’s win, a fans experience of the 2025 Women's EUROs in Basel.