Jack Morton Worldwide | Global Brand Experience
Nickelodeon booth experience, late 2000s
Emmy award winning ESPN Broadcast studio, late 2000s
Blinded by the studio lights. ESPN Broadcast studio, late 2000s
Sprint NFL tour experience, late 2000s
Siemens Earth Day activation, Washington, D.C. 2010
Nothing like pitching in before the show begins
Summary
Served as Account Head for new integrated marketing accounts, including Texas Instruments, Siemens, Pfizer, Nickelodeon and ESPN, while leading New Business Development for the North American Exhibits and Tradeshows division.
Architected omnichannel brand strategies and drove commercial growth across high-stakes live environments, encompassing major trade shows, guerrilla marketing and flagship platforms such as the NFL, NASCAR and CES.
The Sharp End
Strategic Client Acquisition: Spearheaded a proactive, narrative-led approach to secure the flagship BlackBerry account; bypassing the traditional RFP process with a single, high-impact strategic pitch to transform a speculative lead into a multi-year, multi-million dollar global partnership.
Leveraged established professional networks to secure a major European account for Pfizer, demonstrating the ability to translate global relationships into commercial wins.
Large-Scale Production: Directed the creative and technical delivery of complex digital activations, managing multidisciplinary teams to ensure that the execution of massive, multi-city trade show architectures met the original creative ambition without compromise.
The Impact
Revenue & Growth: Secured $10M+ in new business, establishing a dominant footprint for the agency in the North American trade show sector and significantly expanding the commercial pipeline.
Industry Recognition: Led production teams to multiple industry accolades, including a broadcast Emmy for excellence in digital and experiential broadcast integration.
Operational Authority: Successfully translated complex corporate identities into high-performance physical and digital expressions, ensuring the brand narrative landed across every consumer touchpoint.
No brief. No RFP. Just an email.
In 2007, BlackBerry was flying high. One email, written with timing and audacity, turned into a flagship account.
From the Journal
How to structure a GenAI+ creative team
From AI-assisted workflows to new roles, some thoughts for the creative team of the future.
From DNA to Do-Re-Mi. A Eurovision tagline.
How a musical conversation led me to writing the tagline for Novartis' Eurovision sponsorship in Basel.
Visualising ideas with GenAI
An exploration of how GenAI can be used to help shape creative thinking before design begins.
AI will expose the bad communicators
Why the future of communications belongs to people with taste, curiosity and creative instinct.
How luxury brands build desire over time
Why the strongest luxury brands allow desire, trust and inevitability to build quietly over time.
What is Integrated Creative?
Exploring what “integrated creative” really means through the fictional Swiss fashion brand AXEL.
Using GenAI without losing your voice
How GenAI can shape and speed up creative work without losing your voice.
On running ten marathons
An essay on running through ten marathons, from my first in New York to an accidental Boston qualification.
Agency or client side?
When the Women’s EUROs came to Basel
From the opening match to England’s win, a fans experience of the 2025 Women's EUROs in Basel.
The return of listening
An exploration of integrated creative thinking through tone, a fictional premium audio brand inspired by Dieter Rams.
Relocating to Switzerland
Moving to Basel with a young family in 2019 and finding belonging, balance and community in Switzerland.
No brief. No RFP. Just an email.
In 2007, BlackBerry was flying high. One email, written with timing and audacity, turned into a flagship account.
The booth that burned on the road to Madrid
When a fire threatened to derail a major pharma launch, we rebuilt the entire booth in 48 hours.
Relocating to the USA
What happens when the dream of the US meets reality and why no one there ever calls you an expat.
The year I first worked abroad
A story of a Gap Year that stretched from Cheltenham to Finland, Germany and across Europe by rail.
Lessons from boarding school
A look back at my Wellington School years and the lessons that shaped me long before I understood them.
Revisiting my Gen X Childhood with GenAI
Using GenAI to reconstruct the atmosphere of a Gen X childhood before everything was photographed.