Business & Design Leadership: Acted as the primary strategic lead and stakeholder manager for the $4M+ annual MSD account; leading a team of producers while working closely with spatial designers, developers and graphic designers to deliver large-scale experiential environments.

Directed budgets, scheduling and creative delivery to ensure every physical and interactive touchpoint aligned with the client’s brand and commercial objectives.

Global Operational Oversight: Led the strategic planning and on-site delivery of large-scale pharmaceutical congress environments across 20+ global cities annually.

Directed external production partners to transform conceptual designs into fully realised brand environments under intense timelines; from international medical congresses to national US roadshows.

Commercial Partnership: Secured the long-term stability of the US operation through high-level stakeholder retention and the sustained growth of the flagship $4M+ MSD mandate; providing the primary commercial engine for the North American office following its establishment.

Strategic Versatility: Successfully expanded the firm’s pharmaceutical congress expertise into mobile brand activation; directing the GSK NASCAR experience tour and demonstrating that the Photosound methodology could scale into high-impact national consumer roadshows.

Tactical Rigour: Developed a reputation for resolving complex logistical and operational challenges before they impacted client delivery; helping maintain long-term relationships across high-pressure pharmaceutical environments.