Novartis | Corporate Communications
Summary
Appointed as Director of Communications during a global 11% workforce reduction and restructuring to lead the Ethics, Risk & Compliance (ERC) function.
Tasked with driving the change communications during this period and the subsequent Sandoz spin-off; directing the global rollout of an enterprise-wide risk system infrastructure to 100,000+ employees; architecting the narrative for the refreshed Code of Ethics and launch of GenAI guardrails; and leading Executive Communications for the Chief Ethics, Risk & Compliance Officer.
The Sharp End
Activation & Campaign Delivery: Directed the end-to-end communications, integrated campaigns and global workshops for the BeSure system and the "Doing Business Ethically" policy rollout.
Managed high-frequency, high-stakes communication cycles for a critical roster of policies, including SpeakUp, Data Loss Prevention (DLP), Anti-Bribery and GenAI guardrails; ensuring policy comprehension and cultural alignment across a vast, multinational workforce.
C-Suite Advisory: Provided strategic communications counsel and speech-writing for two C-suite members, developing narratives for global leadership platforms including the OECD, United Nations and World Economic Forum (WEF).
The Impact
Global Reach & Adoption: Successfully embedded the BeSure system and refreshed Code of Ethics across 100,000+ employees, establishing clear behavioural expectations and operational standards at scale.
Operational Continuity: Led ERC communications through the friction of a major global restructure and the Sandoz spin-off; delivered global town halls and critical change management that maintained organisational trust and clarity during a period of significant volatility.
Cultural Benchmarking: Transformed dry policy mandates into active, high-engagement campaigns that reached every level of the organisation; proving that complex governance can be delivered with the energy of a brand experience.
From the Journal
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AI will expose the bad communicators
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How luxury brands build desire over time
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What is Integrated Creative?
Exploring what “integrated creative” really means through the fictional Swiss fashion brand AXEL.
Using GenAI without losing your voice
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On running ten marathons
An essay on running through ten marathons, from my first in New York to an accidental Boston qualification.
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