Brand & Creative Direction: Led the visual identity, tone and participant-facing experience of the brand across digital, print and event touchpoints, helping strengthen the series’ position as a community-led lifestyle event rather than simply a race.

Integrated Marketing & Communications: Managed the marketing ecosystem across website content, social media, participant communications, race collateral and branded materials, bringing greater consistency and clarity across touchpoints.

Community & Audience Growth: Supported the expansion out of New England, helping shape communications designed to broaden participation and attract more diverse running communities, particularly female audiences.

Creator & Partnership Activation: Worked with leadership on sponsor-facing communications and activation planning with New Balance, while also developing an early creator-led campaign approach by partnering with running and lifestyle bloggers to document the event through authentic first-hand storytelling.

Successful Event Expansion: Helped build early awareness and participant momentum around the New Jersey launch during a key growth phase for the series.

Stronger Brand Cohesion: Introduced greater consistency across communications, creative and participant touchpoints while maintaining the informal culture that differentiated the event within the endurance race market.

Authentic Community Engagement: Contributed to organic audience growth through participant-led storytelling and community-driven social content rather than traditional advertising-led campaigns.

Business Growth: Supported the broader development and visibility of the platform during a period that ultimately culminated in the acquisition of Reach the Beach by Ragnar Race Series.