The GenAI-enabled in-house creative communications studio
GenAI will shift in-house comms & creative to a creative communications studio built around judgement and coherence.
Agency or client side? I’ve tried them all
What agency and client-side roles each get right, get wrong, and rarely admit.
The creative career advice I didn’t expect to give
Some of the most fulfilling projects I’ve worked on were internal policies and recruiting strategies.
You don't need an art school degree to be a creative director
How a creative career can grow without formal art school training.
DNA to Do-Re-Mi - How to write a Eurovision tagline
A moment at the piano sparked the line that would become central to a Eurovision sponsorship.
How I built the alotté visual identity with help from GenAI
How I developed the alotté visual identity using GenAI tools like DALL-E and Gemini.
An experiment in AI-led experience design
A creative experiment using GenAI to develop a full visual concept for a fictional piano brand exhibit.
Confessions of a trade show addict
A look at how I stumbled into the global trade show world and fell in love with exhibition halls.
When the trade show booth burned on the way to Madrid
When a fire threatened to derail a major pharma launch, we rebuilt the entire booth in 48 hours.
How to simplify complex ideas without dumbing them down
Great communication isn’t about adding more. It’s about clarity, focus and distilling ideas to what truly matters.
How one poem changed the way I see language
How Wilfred Owen’s Dulce et Decorum Est transformed my sense of the English language.
A practical way to use AI to bring your ideas to life
How GenAI can shape and speed up creative work without losing your voice.
How to run a sponsorship inside a large organisation
Executing a sponsorship campaign is complex. This outlines ten practical lessons for doing it right.
Why responsible GenAI use must become a core skill
GenAI brings immense creative power but also carries significant risks from copyright issues to data exposure.
Authenticity and AI: A communicator’s reality check
As GenAI floods feeds with “good-enough” content, real-world experiences become digital’s new proof.
Why experiences belong at the heart of your comms plan
In an age where content is instant and AI-generated, the most memorable brand moments are still the ones we feel.
Will GenAI replace creativity? Why human instinct still matters
GenAI is reshaping creative work, but true creativity still relies on human taste, judgement and instinct.
Your audience will only remember one thing, so make it count
Most content fails because brands try to say too much. This piece explains why one clear insight beats ten messages.
Stop prompting. Start directing.
Most people still treat AI as a prompt machine instead of a studio assistant.
The cold pitch that shouldn’t have worked (but did)
In 2007, BlackBerry was flying high. One email, written with timing and audacity, turned into a flagship account.
The Great SEO Experiment of 2025
A lighthearted experiment by weaving 2025’s top global search terms into one blog post to see what happens.
Podcasting isn't a media channel. It’s a relationship.
Podcast sponsorship is less about reach and more about trust, intimacy and belonging.
Too many photos, not enough memories
From 35 mm film to infinite iCloud storage, photography has never been easier or more forgettable.
And the winner Is…
A thoughtful critique of business awards, from 40 Under 40 lists to internal corporate ceremonies.
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