The GenAI-enabled in-house creative communications studio
GenAI will shift in-house comms & creative to a creative communications studio built around judgement and coherence.
How I built the alotté visual identity with help from GenAI
How I developed the alotté visual identity using GenAI tools like DALL-E and Gemini.
An experiment in AI-led experience design
A creative experiment using GenAI to develop a full visual concept for a fictional piano brand exhibit.
Behind this site is a team you won’t find on LinkedIn
GenAI is changing how much one person can do at work, here is my proof.
A practical way to use AI to bring your ideas to life
How GenAI can shape and speed up creative work without losing your voice.
Why responsible GenAI use must become a core skill
GenAI brings immense creative power but also carries significant risks from copyright issues to data exposure.
Why experiences belong at the heart of your comms plan
In an age where content is instant and AI-generated, the most memorable brand moments are still the ones we feel.
Will GenAI replace creativity? Why human instinct still matters
GenAI is reshaping creative work, but true creativity still relies on human taste, judgement and instinct.
Stop prompting. Start directing.
Most people still treat AI as a prompt machine instead of a studio assistant.
Reimagining a 700-year-old Swiss castle with DALL-E
A family walk, a centuries-old Swiss ruin and an attempt to bring Neu-Falkenstein Castle back to life.
Fasnacht World: An AI-invented theme park
Discover how a trip to Rulantica sparked the idea for Fasnacht World, an AI-concepted theme park inspired by Basel's carnival.
When agentic AI chooses, what’s left of the brand?
As AI begins to make purchasing decisions for us, the meaning of brand, trust and choice may be quietly dissolving.
Recreating Basel’s lost city walls with GenAI
A reflection on Basel’s medieval past, its surviving city gates, and the pleasure of trying to imagine how it once looked.
Rediscovering Dylan through a Complete Unknown
Before algorithms and genAI, creativity came from something deeper. A few reflections on A Complete Unknown.
Gen X to GenAI: From analogue to AI
Gen X grew up through every major tech leap from cassettes to streaming, giving us instincts perfectly suited for the GenAI era.
ChatGPT-4o vs GPT-5 for creative communications
Discover how ChatGPT-4o and GPT-5 differ in style and impact for communications and creative work.
The reason I built alotté
Why I write, experiment with photography and GenAI, and enjoy building the site itself.