The GenAI-enabled in-house creative communications studio
GenAI will shift in-house comms & creative to a creative communications studio built around judgement and coherence.
Agency or client side? I’ve tried them all
What agency and client-side roles each get right, get wrong, and rarely admit.
The creative career advice I didn’t expect to give
Some of the most fulfilling projects I’ve worked on were internal policies and recruiting strategies.
You don't need an art school degree to be a creative director
How a creative career can grow without formal art school training.
DNA to Do-Re-Mi - How to write a Eurovision tagline
A moment at the piano sparked the line that would become central to a Eurovision sponsorship.
Confessions of a trade show addict
A look at how I stumbled into the global trade show world and fell in love with exhibition halls.
Behind this site is a team you won’t find on LinkedIn
GenAI is changing how much one person can do at work, here is my proof.
When the trade show booth burned on the way to Madrid
When a fire threatened to derail a major pharma launch, we rebuilt the entire booth in 48 hours.
How to simplify complex ideas without dumbing them down
Great communication isn’t about adding more. It’s about clarity, focus and distilling ideas to what truly matters.
What makes a good leader
A look at the real leadership lessons I’ve learnt from the best managers I’ve worked with.
A practical way to use AI to bring your ideas to life
How GenAI can shape and speed up creative work without losing your voice.
My first job at sixteen isn’t on my CV
Red dungarees, French fries, the Mr Wimpy costume and the early lessons in graft and resilience.
How to run a sponsorship inside a large organisation
Executing a sponsorship campaign is complex. This outlines ten practical lessons for doing it right.
Why responsible GenAI use must become a core skill
GenAI brings immense creative power but also carries significant risks from copyright issues to data exposure.
Authenticity and AI: A communicator’s reality check
As GenAI floods feeds with “good-enough” content, real-world experiences become digital’s new proof.
When two job offers arrived at the same time
The first major crossroads of my career, choosing between a job in the UK or a new life in Paris.
Why experiences belong at the heart of your comms plan
In an age where content is instant and AI-generated, the most memorable brand moments are still the ones we feel.
Will GenAI replace creativity? Why human instinct still matters
GenAI is reshaping creative work, but true creativity still relies on human taste, judgement and instinct.
Your audience will only remember one thing, so make it count
Most content fails because brands try to say too much. This piece explains why one clear insight beats ten messages.
Stop prompting. Start directing.
Most people still treat AI as a prompt machine instead of a studio assistant.
On leaving the UK for a job in the US
What happens when the dream of the US meets reality and why no one there ever calls you an expat.
The cold pitch that shouldn’t have worked (but did)
In 2007, BlackBerry was flying high. One email, written with timing and audacity, turned into a flagship account.
The human side of networking
The human side of networking where curiosity and conversation matter more than strategy or LinkedIn numbers.
The Great SEO Experiment of 2025
A lighthearted experiment by weaving 2025’s top global search terms into one blog post to see what happens.
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