In-House Studio Transformation: Built and led a multidisciplinary in-house creative team that replaced fragmented agency dependency with an agile internal production model; significantly increasing content speed, consistency and strategic integration across Group External Communications.

Directed creative development and executive sign-off across global storytelling initiatives spanning culture, R&D, financial communications and COVID-19 response content.

Narrative & Motion Design Evolution: Led the introduction of a refreshed animation and motion graphics approach that modernised how science, innovation and corporate storytelling were communicated digitally across Novartis.

Provided creative direction and narrative shaping across a portfolio of films and digital campaigns, partnering closely with Corporate Affairs, HR and Executive Communications stakeholders.

Operational Efficiency: Reduced annual agency spend by 40% while doubling content production efficiency through the successful creation of an agile in-house creative studio model.

Brand Modernisation: Helped evolve the visual language and storytelling style of Novartis, introducing a more contemporary and digitally fluent creative approach adopted more broadly across the organisation.

Strategic Influence: Established the creative function as a trusted strategic partner within Group External Communications, embedding creative direction earlier into leadership storytelling, cultural communications and enterprise-wide campaigns.